Summer 2020 Branding
Client: Harbourfront Centre
Each summer, Harbourfront Centre’s 10-acre waterfront campus is transformed into one of Toronto’s key entertainment destinations, featuring a months-long calendar of concerts, festivals and unconventional site activations.
I creative directed and designed a visual identity spanning print/digital media and on-site installations. The Summer 2020 campaign used an inclusive, diverse and neo-nostalgic brand identity that brought a “sun-kissed” sensibility to the entire campus while maintaining high visibility at all times of day.