Summer Music in the Garden

Client: Harbourfront Centre

Summer Music in the Garden is an annual outdoor concert series produced by Harbourfront Centre in partnership with the city of Toronto. For the organization’s 2020 summer season, I was the sole designer responsible for the adaptation of the brand to a new digital format and the creation all related design assets.

For the promotion and execution of Summer Music in the Garden at Home, I created a wide array of invitations, backlit posters, and print brochures, and all assets for a multi-month email campaign, series of digital videos, and responsive web presence. I advised on on a new international scope for the brand, which had a history of highlighting European musicality rather than the full scope of cultures and musical styles represented in SMiG’s concert programming.